Titan Brands links logistics data to cut backorders
US retailer Titan Brands has reduced potential weekly sales lost to backorders by 64%, from $1 million to $360,000, after linking order management, warehouse management and transport management in one operating environment.
The direct-to-consumer and B2B company, which generates more than $200 million in annual revenue, also raised availability across its 100 best-selling products from 60% to 95%. Warehouse pick rates increased by 133%, while forecast accuracy improved from 65% to 70%.
Real-time execution across three functions
Memphis-based Titan Brands operates four US distribution centres and sells almost 3,000 products through Titan Fitness, Titan Attachments and Ash & Ember Outdoors. Its range includes bulky fitness equipment, machinery attachments and outdoor products, creating particular challenges for transport planning and fulfilment.
Previously, order information was embedded within warehouse processes. Staff depended on spreadsheets and manual coordination to assess incoming stock, shipping costs and delivery dates. Titan first deployed Infios Order Management and Warehouse Management, then added Transportation Management in January 2026.
The combined platform now exchanges information in real time. Order Management provides a consolidated customer-order view; Warehouse Management coordinates fulfilment; and Transportation Management compares rates and books parcel and less-than-truckload services. A warehouse label scan can initiate a carrier-rate check and booking before the shipment leaves the site.
Productivity alongside higher pay
The integration also gives customer service teams a single view of order progress, distribution-centre activity and tracking. Titan says this visibility has helped turn operational events into decisions before they become customer-facing problems.
Productivity gains have supported a doubling of frontline warehouse pay while total labour costs fell by 0.5%. For industrial and retail operators, the result illustrates how connecting execution systems can improve service availability, labour efficiency and transport decisions without treating each function as a separate technology project.
Titan Brands’ experience shows the practical value of combining digital visibility with automated execution. Rather than discovering inventory or delivery issues after an order is placed, companies can use shared data to intervene earlier and coordinate the response across the supply chain.
